Mission

Our Mission

Our Mission for the ANTENNA Prosperity Partnership….

The Consumer Goods Cleaning Sector is facing four key sustainability challenges:

1) Water: In many parts of the world water is becoming a scarce resource. Globally sustainable levels of water consumption (50 L/person/day, or ~1/3 of current UK usage) require a redesign of everyday cleaning tasks.

2) Energy & Emissions: 80% of a washing machine’s energy consumption arises from heating the water. The use phase of cleaning products, especially those that use hot water, provides an excellent opportunity to reduce domestic indirect Greenhouse Gas Emissions in homes.

3) Garment lifespan: recent research shows that quick and cool wash cycles are key to reducing the number of microfibers released into the environment. Sensitive cleaning can extend garment lifespan and reduce clothes waste to landfill.

4) Sustainable & efficient chemistry: reducing the environmental footprint of cleaning chemistries where today conventional materials are used in excess to compensate for water hardness, slow kinetics and non-selective modes of action.

The ANTENNA programme aims to deliver new analysis and modelling tools to provide a step-change in formulation chemistry. These new tools will provide a transformation in the mechanisms, predictive models and experimental methods that will translate consumer cleaning tasks into tomorrow’s formulations. Thereby providing a means of meeting the sustainability challenges of reduced water use, reduced energy use, fewer microfibres and the use of more sustainable chemistries.